Apple Tops Q1 2026 Smartwatch Sales With 23% Share as Huawei Reaches 17%
Updated
Updated · HC Newsroom · Jun 19
Apple Tops Q1 2026 Smartwatch Sales With 23% Share as Huawei Reaches 17%
3 articles · Updated · HC Newsroom · Jun 19
Summary
Counterpoint’s Q1 2026 ranking put Apple first in global smartwatch sales with 23% share after a 21% shipment increase, while Huawei placed second at 17% with 12% growth.
Apple’s newer lineup and stronger demand for premium models lifted sales across North America, China and Europe, where it was also the fastest-growing brand.
Huawei’s rebound was driven by China, where smartwatch shipments rose 15% year over year and Huawei held 40% share on health features, broader pricing and ecosystem integration.
Xiaomi ranked third with 10% share and 9% growth, followed by Imoo at 7%; Samsung was the only top-five brand to shrink, falling to 5% share after a 28% shipment drop.