Updated
Updated · Hollywood Reporter · Jun 18
Netflix Cancels $10 Million-an-Episode 'The Boroughs' as Duffer Brothers Shift to Paramount
Updated
Updated · Hollywood Reporter · Jun 18

Netflix Cancels $10 Million-an-Episode 'The Boroughs' as Duffer Brothers Shift to Paramount

3 articles · Updated · Hollywood Reporter · Jun 18

Summary

  • June 15 cast-option deadlines effectively killed 'The Boroughs' when Netflix declined to extend them, ending the sci-fi series less than a month after launch.
  • About $10 million per episode—or materially more, one source said—made the show hard to justify because Netflix weighs viewership directly against cost.
  • 5.6 million views in its first four days and 9.5 million in its first full week put the show on Netflix's charts, but it later fell to 3.7 million and then 2 million.
  • Sources told THR the Duffer Brothers' four-year move to Paramount strained relations with senior Netflix executives, though sources close to Netflix and the Duffers said the cancellation was a business decision and ties remain good.
  • Netflix owns 100% of the series, making a rescue by another buyer highly unlikely despite a 97% Rotten Tomatoes score and a No. 2 Nielsen debut-week ranking.

Insights

Is Netflix's data-driven model killing ambitious sci-fi?
What does a new show actually need to survive on Netflix?