KFC Unveils 360-Degree Rebrand for 34,000 Restaurants as JKR Builds 'Bucketverse' Identity
Updated
Updated · It's Nice That · Jun 15
KFC Unveils 360-Degree Rebrand for 34,000 Restaurants as JKR Builds 'Bucketverse' Identity
3 articles · Updated · It's Nice That · Jun 15
Summary
KFC released a full global rebrand with JKR, overhauling its logo, typography, packaging, app design, restaurant interiors and social voice under a new “Bucketverse” concept.
The redesign keeps core assets—Colonel Sanders, red-and-white stripes and the bucket—but turns them into a broader system with a 3D logo, custom typefaces and motion-led digital elements.
UK and Ireland get the rollout first this month, followed by Australia and the US, before the update reaches KFC’s 34,000-plus restaurants in more than 150 countries.
The brand push sits alongside KFC’s wider “next chapter” strategy, which also adds boneless chicken, a sauce-heavy menu and Kwench beverages to regain momentum in a crowded chicken market.