Updated
Updated · CNBC · Jun 5
Lululemon Sinks 13% After Cutting 2026 Outlook on $11 Billion Sales View
Updated
Updated · CNBC · Jun 5

Lululemon Sinks 13% After Cutting 2026 Outlook on $11 Billion Sales View

3 articles · Updated · CNBC · Jun 5

Summary

  • Lululemon fell 13% in premarket trading after lowering both full-year earnings and revenue guidance and issuing current-quarter targets that also missed analyst expectations.
  • Fiscal 2026 revenue is now projected at $11 billion to $11.15 billion, down from $11.35 billion to $11.5 billion, while the company cited unspecified headwinds.
  • The weaker outlook follows a roughly 4% drop in U.S. first-quarter revenue and pressure from softer demand, heavier discounting, tariffs and tougher competition in the Americas.
  • The selloff extended a decline that had already pushed the stock down about 9% to 10% in after-hours trading after the guidance cut was first disclosed.

Insights

With new US tariffs and falling American sales, is Lululemon’s premium market dominance ending?
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